Production Stills from recent projects...
BizVid Communications is a San Diego based video production company owned by Bill Gruber and Caz Taylor. Together we have over 50 years of video production experience and we like to blog about video production, marketing and business.
November 2nd, 2013
To add production value to your informational video, even if you are doing it yourself and have little or no budget… you can give the illusion of a two camera production with a little preplanning. It can be much more impactful than zooming back and forth during the presentation.
Welcome to this blog from BizVid Communications a leading video production company located in San Diego California. Perhaps the easiest way to do this is to video tape the action two times. One time, use the typical camera angle… with the speaker talking straight into the camera. Frame this with medium framing, that is to say, head to hips, or head to toe, for example.
The second time through, do the same thing from a closer perspective, such as from head to shoulders. This is called a close up. When you edit this together, you can intercut close up shots with your farther way shots and it will add interest to your final production. As a variation, the second time through, you can frame your presenter from the side, as though he is talking to the camera which is facing a different direction.
In either instance, do no overdo the cuts back and forth. This will distract from your message. Wait for at least a sentence or two to make the switch. Another factor may be the actual content of the text. When the speaker is saying something particularly important, that may be a good time to cut to your close up. If you want to get even fancier with your video, you can even do a third version from very far away, where you can barely see the presenters lips moving…this is called a cover shot, and if used sparingly, can add even more to your finished production.
Another benefit to cutting back and forth between different framings, is that your presenter may have had a great delivery of one section, but bungled a bit in another section. That would be a good time to insert a different take, either closer up, further back or to the side.
With just a little more planning, you can transform a single camera production into a commanding and professional looking video.
November 1st, 2013
Adding an Open and Close to your videos gives a professional look and can stimulate greater interest in the topic and your presentation of it.
Welcome to this blog from BizVid Communictions a leading video production company located in San Diego California. If you would like the content of your video to carry an added level of credibility, and authority try incorporating an open and closing element to the production.
An opening visual sets the expectations of the viewer, and shows them that you have taken thought to package what you are about to present to them in a well-thought-out way. Big organizations may spend a large part of their budget in animations, special effects and on-location footage for a memorable opening and closing segment, but you can achieve the desired affect by selecting a scene or a still photo that represents your topic over which to place the program’s title and perhaps the name of the speaker or speakers. You can use the same visual elements at the ending, but replacing the video’s title with an appropriate address or follow up information.
You can even add a voice over announcer, if you’d like… if you have the time and budget. It can even be the presenter’s voice.
Now, a tip on the use of music at the front and back of your video. It may be a good idea to select a small piece of fitting music as a lead in. While it may not be appropriate to have music running throughout the video, brief music to grab attention at the front and to emphasize your message at the back can further add to the professionalism.
BizVid often selects a single piece of music with a tempo and theme that works in harmony with the message and the delivery of the message. Often, an instrumental piece of music will have a clear and identifiable beginning and ending. Use the beginning of the cut at the beginning. Sometimes if it is too jarring, we’ll grab something from the middle of the musical selection and fade it up during the opening. Similarly, many pieces of music have great endings which will help you end your video definitively and professionally. Cue the music so it ends a few seconds after your video’s closing statement or scene.
In summary, creating a simple open and close for your video will take it up a notch and if you can add a little music, so much the better.
April 9th, 2013
Thanks for joining us on this blog from BizVid Communications, a leading San Diego video production company. I want to talk to you today about the phrase I just used: “a leading San Diego video production company”… it takes some work to become known as an industry leader. If used properly, today’s social media can aid in the process.
Since search engines are literally one of the “engines” that drive computer and social media traffic, incorporating a wise blend of heavily trafficked social media in your own website will aid in what is known as Search engine optimization. When your company takes great advantage of the sites and pages and media that is heavily viewed and ranked, your own popularity and rankings actually dovetail with other popular media. It’s taken hard work to be ranked high in Google and other searches.
Some of the ways we optimize our web presence has been to incorporate and interlink our videos on YouTube and Vimeo to our BizVid Website. We do the same thing with our frequent blogs, which appear on our website, as well as through our YouTube and Vimeo accounts. Add these to our company’s Facebook pages and in our Yelp reviews, and when search engines see that your company appears within many high ranking media, your own ranking increases. While the sheer number of media options is growing by the day, it is wise to be selective in the media you incorporate into your website. If for no other reason, to keep you sane.
At the end of the day… your greatest success will come from what you do best. In our case that is video production. A company can have the best web support and SEO assistance, but the bottom line is if you aren’t who you are, it doesn’t really matter. Thanks for joining us on this blog.
January 9th, 2013
As a leader in San Diego video production, BizVid Communications offers periodic blogs dealing with some of the elements in the production process. In this blog, we’ll take a look at a simple outside set up. Since a great deal of the impact will depend on a good, yet simple setting, we’ll use a recent shoot at a San Diego church as our example.
This particular set up was for the capture of three testimonials. To simplify the process, BizVid elected to include all three participants together. They were to pass the microphone one to another in one direction, so the camera could flow through the process smoothly. The camera would begin on a three shot, then push to each individual giving their testimony, using a simple, sweeping pan. At the close, the camera would pull to a three shot again.
Beyond those logistics, the most important facet was the location. BizVid chose an area in the front of the Baptist Church, where nice palm trees and an interesting building structure could be used. Because the light was very bright in some areas of the background, we chose to stay pretty tight on the action. Locating a place with even light is important, when shooting outdoors. Cameras have trouble when there’s a mixture of bright sunlight with heavy shadows. The camera has difficulty picking up the speakers clearly. Remember that even, balanced lighting will make your videos really standout.
If you have to video tape in bright sunlight, make sure the light is off to the side, or behind the camera. Otherwise your talent will be mostly silhouetted.
These simple tips will give your video the best chances for success. Of course, having a captivating message and a good deliverer of that message are optimal, as well.
November 4th, 2012
Produced by BizVid Communications, a San Diego video company, their recent SBA Radio broadcast offered solutions to businesses who have been set back by hurricane Sandy. Ruben Garcia is the San Diego and Imperial County Small Business Administration District Director. As the guest expert of the radio show, he brought on SBA’s disaster relief spokesperson and SBA Public Affairs Specialist, D. Jelani Miller. Miller offered funding solutions for families and small businesses that have lost property, resources and revenues in the storm’s aftermath.
Mr. Miller is responsible for providing SBA Disaster Assistance information to congressional offices, federal representatives, state offices, local agencies, the media and most importantly, to disaster victims.
During the SBA Radio interview, two main contacts were offered as helpful resources to business and residential storm victims.
According to an SBA.gov website, the Office of Disaster Assistance’s mission is to provide low interest disaster loans to homeowners, renters, businesses of all sizes and private, non-profit organizations to repair or replace real estate, personal property, machinery & equipment, inventory and business assets that have been damaged or destroyed in a declared disaster. SBA’s disaster loans are the primary form of federal assistance for the repair and rebuilding of non-farm, private sector disaster losses. For this reason, the disaster loan program is the only form of SBA assistance not limited to small businesses. Disaster Assistance has been part of the agency since its inception in 1953. Click here for more details.
While the SBA also offers disaster assistance to individuals, Jelani Miller recommended that the first step in those instances would be to contact FEMA. According to the FEMA website, Immediately after the declaration, disaster workers arrive and set up a central field office to coordinate the recovery effort. A toll-free telephone number is published for use by affected residents and business owners in registering for assistance. Disaster survivors should contact FEMA at (800) 621-FEMA (3362). Disaster Recovery Centers also are opened where disaster victims can meet with program representatives and obtain information about available aid and the recovery process.