As BizVid Communications prepares for an upcoming Carlsbad Chamber of Commerce teaching session, we’ll be instructing on how businessmen and women can produce their own web videos. Some internet facts have come across our desks, which we would like to share with you.
Even a casual web observer cannot deny the power and attention-grabbing impact found through videos placed on the internet. Statistically, many small businesses are getting the message. A leading internet publisher and research organization, comScore, reports in it’s Digital Year in Review that 179 million Americans watched online video each month during 2010 and that more than 88.6 million people watched online videos on an average day in December 2010. This statistic was an increase of 32% over an earlier, similar timeframe.
But, more remarkable facts abound. According to a recent report published on eMarketer, the US online video audience is expected to grow to 190 million people by 2012. That’s 88% of the entire online audience. In fact 54% of internet traffic is now video-related and websites with video hold attention an estimated ten times longer than text-driven sites. Did you get that, ten times longer?
In a recent SBA Radio program which we produce, we spent an entire segment giving tips on building your own web video. Listen to it by clicking here.
Ask yourself how much money you’ve invested in your website, Next, realize that well placed videos within your web pages will significantly multiply the value of your investment. And, don’t say you have nothing to talk about. Consider product introductions, service benefits, simple welcome messages, video press releases, lecture archiving, investor support, FAQs, and the list goes on and on. The cost effectiveness of producing and displaying video may pleasantly surprise you. At BizVid Communications, we say that it is not a big budget, but a BIG IDEA, which makes a video stand out. What’s your big idea, which separates you from others? Put it in a video.
Look for additional blogs on our video production sessions, coming soon to a computer screen near you.