Production Stills from recent projects...
BizVid Communications is a San Diego based video production company owned by Bill Gruber and Caz Taylor. Together we have over 50 years of video production experience and we like to blog about video production, marketing and business.
July 7th, 2011
Within every San Diego Video Production Company there’s a reluctance to offer too many video tips, lest a company may produce their own video.
Even so, Bizvid Communications built this series of Do It Yourself Video Tutorials to help you do the simple stuff (that you may try anyway), trusting that you’ll come to us once you discover video’s value. This is the second of eight lessons in our PRODUCE YOUR VIDEO series, which we originally created through the Carlsbad Chamber of Commerce in Southern California. FINDING YOUR VIDEO’S PURPOSE uncovers a multitude of video uses to communicate who you are better than almost anything.
As mentioned in earlier blogs, there are at least three general purposes or uses for a business video.
Broadcast uses. These can include full broadcast programs, documentaries, the development of commercials for television, cable or the web, infomercials and so forth.
Corporate uses. These may include corporate training or orientation videos, recruitment videos, or various company seminars or fun gatherings or even employee newsletters or profiles put to tape to improve morale.
Marketing uses. These are limited only by your own imagination. Purposes may include product intros or updates, investor or other business solicitations, product displays, video emails, PR videos and trade show productions.
As a business leader, once your eyes are opened to the varied and powerful video uses, this medium should become one of your company’s best and oft used friends.
February 27th, 2011
Every once in awhile, you may have the need to actually grab a YouTube video and keep it (for whatever reason) on your own hard drive. You may also have a need to edit it or further manipulate it, if you have simple editing software.
Not long ago, we discovered a cool and free application software called KeepVid
As well as YouTube, it will also let you download and save videos directly from Google, Metacafe, Putfile and more. The directions are simple. Just cut and paste the actual URL link in the window provided. You will then be asked to click the download button in the same window. Beneath, you’ll be asked to select the quality of your download These may include High Def, and Standard Def in high, medium and low qualities. Often, you can also download in FLV or MP3 or MP4 formats. If you want the convenience of transferring back and forth to several other formats, I use the AVS Video Converter on my home computer.
October 20th, 2009
Many small businesses stress out when it comes time to consider media buying. Radio vs. Television vs. Print vs. Internet vs. Billboards vs. Bus Benches vs. Matchbook Covers vs. Skywriting… you get the idea. You would be amazed at the values out there during times of soft economies. Further, media experts will be able to find the most effective blends of various media to help you get the most from your investments.
What’s more, asking the right questions to the various media may open the door to ancillary advertising benefits that these media sellers keep in their hip pockets. For example, most media have secondary options. Negotiation with a broadcaster or publication should include the inclusion of web exposure, for example. Some radio stations may add in “run of schedule” bonus spots, if you know how to approach it. There are many more investment-stretching secrets ready to be revealed.
In summary, perhaps the best investment a small business (or large one, for that matter) can make is to talk with a media buying professional. That would be us at www.bizvidcommunications.com … we have several decades of experience and relationship with all kinds of media in all different markets. We’ve spent many millions in media over our years and saved clients a bundle. The net results will be getting much more for your advertising investment. Much more.
Oh, and by the way, did you know that most broadcasting entities and some publications pay a media buyer’s (like BizVid) commissions out of their own pockets? That means our media buying expertise is free to our clients in those regards. Wow, how can you lose? Contact us and we’ll show you how to make the most out of your media dollars. Did I mention we produce great videos, too?
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