Production Stills from recent projects...
BizVid Communications is a San Diego based video production company owned by Bill Gruber and Caz Taylor. Together we have over 50 years of video production experience and we like to blog about video production, marketing and business.
October 20th, 2009
Many small businesses stress out when it comes time to consider media buying. Radio vs. Television vs. Print vs. Internet vs. Billboards vs. Bus Benches vs. Matchbook Covers vs. Skywriting… you get the idea. You would be amazed at the values out there during times of soft economies. Further, media experts will be able to find the most effective blends of various media to help you get the most from your investments.
What’s more, asking the right questions to the various media may open the door to ancillary advertising benefits that these media sellers keep in their hip pockets. For example, most media have secondary options. Negotiation with a broadcaster or publication should include the inclusion of web exposure, for example. Some radio stations may add in “run of schedule” bonus spots, if you know how to approach it. There are many more investment-stretching secrets ready to be revealed.
In summary, perhaps the best investment a small business (or large one, for that matter) can make is to talk with a media buying professional. That would be us at www.bizvidcommunications.com … we have several decades of experience and relationship with all kinds of media in all different markets. We’ve spent many millions in media over our years and saved clients a bundle. The net results will be getting much more for your advertising investment. Much more.
Oh, and by the way, did you know that most broadcasting entities and some publications pay a media buyer’s (like BizVid) commissions out of their own pockets? That means our media buying expertise is free to our clients in those regards. Wow, how can you lose? Contact us and we’ll show you how to make the most out of your media dollars. Did I mention we produce great videos, too?
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