Production Stills from recent projects...
BizVid Communications is a San Diego based video production company owned by Bill Gruber and Caz Taylor. Together we have over 50 years of video production experience and we like to blog about video production, marketing and business.
July 19th, 2011
San Diego video production company, BizVid Communications always puts a lot of effort into the crafting of a solid script. After all the script is the foundation of every good video.
The first tip for building unforgettable copy is to focus on a single main point. While there may be several secondary points, you need to lead with your best punch.
Next, quickly place your product or service in a favorable light for selling or informing the viewer. As a general rule, video audiences, especially in a YouTube or similar social media environment, do not have long attention spans.
Treat your copywriting as a chef would prepare a three course meal. Use the beginning few moments as your appetizer. Tease them on what you’re about to telling them. A good appetizer leaves recipients wanting more.
Next, during your main meal, tell your viewer your compelling facts, presenting your case. Rather than making a sale with a single video sale, it may be more realistic to entice the viewer to a website or to encourage contact in some way. Concentrate on this targeted goal like a laser beam.
Finally, the dessert. Pay off everything by providing an engaging summary and some sort of hard-to-ignore call to action. Perhaps offer a premium for contacting you.
Beware of limited attention spans and write accordingly. Anything approaching 10 minutes should be edited, leaving the essentials. Usually, videos under three minutes in the social media marketplace will serve you best. Sometimes your topic won’t allow such brevity. Just try to make your content outshine the length.
BizVid Communications is dedicated to helping businesses in many ways. In addition to our unforgettable video productions and training seminars through the Carlsbad Chamber, we also broadcast a weekly small business advocacy show entitled SBA Radio.