Production Stills from recent projects...
BizVid Communications is a San Diego based video production company owned by Bill Gruber and Caz Taylor. Together we have over 50 years of video production experience and we like to blog about video production, marketing and business.
August 30th, 2011
San Diego video production company, BizVid Communications wants to share what we are learning in regards to the term “Social Media.” Social Media is more and more socially accepted, but it can seem intimidating and unsociable to small businesses that see a growing need to apply it to their companies. From firsthand experience, we’d like to share some of our successes and failures in the use of this medium, to make your journey a little more fruitful.
It’s been a pretty big learning curve for us to discover how much a well-thought out social media campaign can give an organization prominence in search engine visibility. It also put us in more environments where our message can be heard.
As some may know, beyond video production, we produce a weekly radio broadcast to help small businesses. It’s entitled SBA Radio and includes guest expert Ruben Garcia, District Director of the Small Business Administration. Recently we had BizVid’s co-owner, Bill Gruber, on to explain the small business challenges and solutions regarding the incorporation of social media in a marketing strategy. Perhaps you can learn from our incorporation of blogs with Twitter, Facebook and YouTube. We hope this will point you towards resources that you’ll find helpful. We’ll include an SBA Radio link to that interview here.
One such resource is a web specialist named Carleton Torpin. Carleton’s great. His strategies have proven successful for BizVid and his attention to detail have kept us on track.
Here’s the bottom line. If you’re a small business and you haven’t taken social media seriously, you’re missing an opportunity to grow your business and sell product that, by in large, is less costly than other, more traditional means. If we can do it, so can you.
April 25th, 2011
A couple of days ago, my partner and I attended an informative seminar on the impact of Social Media. We went because, like many, we are not sure if this phenomenon is a fad or the biggest paradigm shift since the Industrial Revolution. And, if it is a paradigm shift, how can it best be used to further our business.
Consider some interesting statics.
- This year, Gen Y out numbers baby boomers and 96% of them have joined
a social network.
- The number of years to reach 50 Million: Radio – 38 yrs; TV – 13 yrs;
Internet – 4 yrs: Face Book achieved 100 million in less than 9-months;
iPod app downloads hit 1-billion in 9 months.
- As this article is being written, some 100+ hours of video will be uploaded
- 25% of search results for the world’s top 20 largest brands are links to
- There are over 200,000,000 blogs and 54% of bloggers post content or
- 34% of bloggers post opinions about products and brands.
- 78% trust peer recommendations…..only 14% trust advertisements.
- Only 18% of traditional TV campaigns generate a positive ROI.
- Ashton Kucher and Ellen DeGeneres have more Twitter followers than the
entire population of Ireland, Norway, Panama and Israel.
- If FaceBook were a country, it would be the fourth largest behind the U.S.,
India and China.
These were just a few of the statistics discussed and each of them point to undeniable evidence that social media is here to stay and is exponentially growing.
We learned that the smart business person will use social media to engage their customer base through the use of text, pictures and video. More importantly, it should be used not as a vehicle for a campaign, but rather as a means to build relationships. It is easy to leave a company but hard to leave a friend.
Social Media builds friendships that will grow your business. The paradigm shift has happened and we at BizVid Communications intend to take full advantage of what it can offer.
March 1st, 2011
We at BizVid Communications live by the old school strategies of making the most out of every production. This is a way to get the most out of every production dollar. Videos produced for a web page, may also find a good and fruitful life within other social media applications. Place it on YouTube with link information back to your website. Tie it to Facebook and other media. Consider building a 30-second or 60-second version for possible cable or television advertising use. It may even work well to pull the sound track off selected areas of the video and make it part of your call holding message. Pieces of your message may also be included in emails to clients and/or prospects.
Further uses may include taking excerpts and attaching them to press releases to introduce products, services, new releases, new hires. You get the idea. Elements of your video may be used for training, informing, or even motivating. Pieces may be used at trade shows or within presentations.
Remember, money is tight these days. Those who apply their investments across multiple media will get more bang for the buck and more business, too.