Production Stills from recent projects...
BizVid Communications is a San Diego based video production company owned by Bill Gruber and Caz Taylor. Together we have over 50 years of video production experience and we like to blog about video production, marketing and business.
July 19th, 2011
San Diego video production company, BizVid Communications always puts a lot of effort into the crafting of a solid script. After all the script is the foundation of every good video.
The first tip for building unforgettable copy is to focus on a single main point. While there may be several secondary points, you need to lead with your best punch.
Next, quickly place your product or service in a favorable light for selling or informing the viewer. As a general rule, video audiences, especially in a YouTube or similar social media environment, do not have long attention spans.
Treat your copywriting as a chef would prepare a three course meal. Use the beginning few moments as your appetizer. Tease them on what you’re about to telling them. A good appetizer leaves recipients wanting more.
Next, during your main meal, tell your viewer your compelling facts, presenting your case. Rather than making a sale with a single video sale, it may be more realistic to entice the viewer to a website or to encourage contact in some way. Concentrate on this targeted goal like a laser beam.
Finally, the dessert. Pay off everything by providing an engaging summary and some sort of hard-to-ignore call to action. Perhaps offer a premium for contacting you.
Beware of limited attention spans and write accordingly. Anything approaching 10 minutes should be edited, leaving the essentials. Usually, videos under three minutes in the social media marketplace will serve you best. Sometimes your topic won’t allow such brevity. Just try to make your content outshine the length.
BizVid Communications is dedicated to helping businesses in many ways. In addition to our unforgettable video productions and training seminars through the Carlsbad Chamber, we also broadcast a weekly small business advocacy show entitled SBA Radio.
June 22nd, 2011
San Diego video production companies are in the business of creating effective and compelling media and BizVid Communications is no exception. From time to time we produce Photoshop video tutorials as a courtesy to our clients and to share some knowledge that we have acquired over the years.
In this post, we illustrate an easy way to change color within a photograph. We use a photo taken aboard a cruise ship looking back toward San Diego as it leaves the dock. To us, the water looked dull and we felt the picture would be improved if the water was bluer. So we fixed it.
Throughout the tutorial, we used the “quick mask mode” along with the brush tool. These two in combination allowed us to prep the area for the color change. Once the area was prepped, we created a new “solid fill layer” which opened the color palette. The color palette gave us the option of choosing the color to be used for the water. We selected the blue shade we liked, clicked “okay” and presto, the water color was changed to a brighter blue.
May 13th, 2011
While we craft professional videos for clients, BizVid Communications knows there are times when you want to star in your own self-produced, simple video, using your own consumer-grade equipment. As such, here are a few tips on improving your video’s audio. Sound is one of the main aspects that separates a professional video from an amateur production.
How many times have you watched a home video or YouTube video where the sound is poor and words are barely discernible? That’s often because the camera microphone is being used at a distance further than intended.
At best, most camera microphones will properly record a voice from about 3 or 4 feet. Any further away and the sound will come across tinny or echoey. And, if you’re mixing further away shots of your subject, with close ups… the sound may be inconsistent when editing from one shot to the other.
It will serve you better to go ahead and invest in a lapel or hand held microphone, either a cordless remote or one with a cord. Make sure you have the adapters to plug it directly into the camera.
If you keep the camera mounted microphone a foot or so in front of the subject, you’ll like the sound consistency much better.
If you are having more than one person speak at a time, it’s okay to mount a microphone between them and keep them from moving around. better. Otherwise, some cameras may allow for two audio ports so you can feed two audio sources at once and mix the sound separately in post production, but more likely, you may have to invest in or rent a little sound mixer to blend the microphones, before sending them into your camera. I was in GuitarCenter recently and found some small Behringer mixers well under $100.
By the way, when adjusting the microphone setting, shy away from over cranking the sound. It’s easier to increase and balance the audio a little in post production than it is to fix an over-driven distorted sound track. Here’s one more thing. If your production works just as well using a voice over, you can circumvent most of these problems by bringing in the separate voice over into your edit.
BizVid is producing a series of “Do it yourself” instructional articles and videos. Keep a lookout in our blogs for more in this series.
March 29th, 2011
Here are four easy tips to help you craft a simple, yet commanding video script. I began writing commercials as an ad agency copywriter in the early 1970’s. Here are some simple truths which I learned the hard way.
1. Write, knowing that people care far less than you think they do. Remember that people are probably not thinking about you, your product or service in advance of hearing or seeing your message. They have just changed the baby, or returned home from a hectic day at work, or were thinking about that snack in the refrigerator. Keep it simple by succinctly accomplishing three things. Commanding their attention. Informing them. Simply telling them what to do next. That’s it. That’s all. The end.
2. Strive to make more out of less. I think it was Benjamin Franklin who apologized when writing to a friend, saying that he would have written a shorter letter, if he had more time. Crafting and consolidating powerful words takes effort. Early on, I tried to cram as much information into a message as possible. Clients would love the detailed content, but the targeted individual retained very little. Often, giving people too much means that they retain too little. You might start by spewing everything you want to say into your word processor. Then, cut it by 80%, keeping only the vital words and thoughts. Then, cut it some more. Be ruthless in your self-editing. Eventually, you’ll distill your message and make it palatable to the person who will give you only a few seconds of their time.
3. Have a single purpose, writing for an audience of one. A common error, when writing something that you hope multitudes will see and hear, is to speak to them, instead of to him or her. What is my immediate benefit from what you have to tell me? Put yourself into the (often self-serving) mindset of your recipient and you’ll be starting well.
4. Write with restrained freedom. If people do not quickly connect with your message, your creative freedom is irrelevant. One of the most exciting parts of writing is how you can transport someone into a world of your creation. Be sure you make it very, very, very, very, very clear where you intend to take the person. Often, you can set this up as part of your opening sentence (above, I called it “commanding their attention”). For example, using this product or service is like experiencing your first kiss… You get the idea. Once they buy in to your premise, fly baby, fly. Or is that pucker, baby, pucker?
I guess there’s one more helpful nugget I can offer. Even if you want to do this yourself, BizVid Communications would love to help you tighten things down and turn a good piece of copy into a great one. A nuance here and a retouch there can make a huge difference. As we say, it is not the big budget, but the big idea. Learn to put your big idea into few words and you’ll find great success.
(If you wish to view Caz’s instructional videos on writing for the Christian marketplace, access this YouTube link.)
February 12th, 2011
Occasionally on the BizVid Blog, we like to post information about consumer gear. Even though we don’t use consumer-level gear with our own productions, we realize that many of our readers are interested in shooting video and would like to get a good idea of where to start. Here are this seasons’ top five selling still and video cameras.
Sony Handycam HDR-XR150 – $468,
Sony Handycam HDR-CX15 – $389
Kodak Zi8 High Def – $120
Canon VIXIA HF – $200
Panasonic HDC-TM700 – $739
Flip Ultra HD – $149
Canon Powershot SD1200is – $149
Canon Powershot SX20is – $369
Nikon Coolpix L20 – $99
Canon Digital Rebel XSi -$649
Any of these instruments are great tools for producing web video to enhance website visitor retention. BizVid Communications can provide professional video production help in the creation of your video on the web, or as some would say, website video.