Production Stills from recent projects...
BizVid Communications is a San Diego based video production company owned by Bill Gruber and Caz Taylor. Together we have over 50 years of video production experience and we like to blog about video production, marketing and business.
June 30th, 2011
San Diego Video Production Company, BizVid Communications, knows that sometimes you may want to do it yourself. That’s why we’ve applied our ten Emmy winning experience to offer you this eight-part Producing Your Video instructional series. Ideally, this series should take you pretty far but when when your video needs inevitably go beyond your skill set, BizVid Communications will be there for you.
This is the first of eight blog installments offering tips and strategies for harnessing the power of video on your website and beyond.
Discover the growing popularity of web videos and how you can tap into it with a well produced video of your own. This is the first in a series of eight instructional videos to give your videos that professional look. Be on the lookout for more tutorial videos and blogs from BizVid. We’ll be dealing topics such as finding your video’s purpose, choosing your presentation format, scripting, finding talent, lighting tips, recording audio tips, and basic editing techniques.
The Carlsbad Chamber of Commerce invited BizVid to provide video instruction to their San Diego County businesses. We had a nice roomful of people but we also took the opportunity to record the presentation because we felt it may be of further benefit to put it into a video series and share it more broadly. Click the above links for the next 7 installments.
May 13th, 2011
While we craft professional videos for clients, BizVid Communications knows there are times when you want to star in your own self-produced, simple video, using your own consumer-grade equipment. As such, here are a few tips on improving your video’s audio. Sound is one of the main aspects that separates a professional video from an amateur production.
How many times have you watched a home video or YouTube video where the sound is poor and words are barely discernible? That’s often because the camera microphone is being used at a distance further than intended.
At best, most camera microphones will properly record a voice from about 3 or 4 feet. Any further away and the sound will come across tinny or echoey. And, if you’re mixing further away shots of your subject, with close ups… the sound may be inconsistent when editing from one shot to the other.
It will serve you better to go ahead and invest in a lapel or hand held microphone, either a cordless remote or one with a cord. Make sure you have the adapters to plug it directly into the camera.
If you keep the camera mounted microphone a foot or so in front of the subject, you’ll like the sound consistency much better.
If you are having more than one person speak at a time, it’s okay to mount a microphone between them and keep them from moving around. better. Otherwise, some cameras may allow for two audio ports so you can feed two audio sources at once and mix the sound separately in post production, but more likely, you may have to invest in or rent a little sound mixer to blend the microphones, before sending them into your camera. I was in GuitarCenter recently and found some small Behringer mixers well under $100.
By the way, when adjusting the microphone setting, shy away from over cranking the sound. It’s easier to increase and balance the audio a little in post production than it is to fix an over-driven distorted sound track. Here’s one more thing. If your production works just as well using a voice over, you can circumvent most of these problems by bringing in the separate voice over into your edit.
BizVid is producing a series of “Do it yourself” instructional articles and videos. Keep a lookout in our blogs for more in this series.
February 24th, 2011
I got into the business of video production because my fascination for video and the production process came to me at an early age. I loved the idea of taking a video from concept to completion. It is not much different than an artist who paints on canvas. The final result is a finished work of art. Since my entrance into the business, much has changed with professional video. It has gone from image capture with large tube cameras onto 2-inch video tape to image capture with compact cameras onto memory cards.
The editing process has evolved as well. Gone are the days of spending time in a multi-million dollar edit suite. Now editing is as simple as importing the video files into a desktop or laptop computer loaded with a non-linear editing program. And the venues for viewing finished video productions have increased as well. Available are TV’s, Video for web or website video as it is sometimes called, iPad’s and the list goes on. All in all, I enjoy my journey in this fascinating business. Most of all, I enjoy being a part of the San Diego video production scene.