Brandes Investment Partners – “How Brandes Works”
For this memorable project, BizVid Communications was called in to take the highly regarded and internationally known Brandes Investment Partners’ productions to another level in creating a “How Brandes Works” video.
This client interaction was unique, because the head of their media department was an extraordinary producer in her own right. Further, their exceptional on-staff writers and art directors worked with us intimately to create a remarkable finished product.
Our biggest challenge was capturing everything the client wanted captured in a finite amount of time. We had many set ups throughout their multi-level facility, and spoke with numerous key employees, as well as Charles Brandes himself.
In some instances, we choreographed board-type meetings with several participants or intimate office settings with two people engaged in important dialog. Elsewhere we interviewed individuals, all the while staying true to the company’s distinct décor.
Part of the success of this project had to do with the on-location taping. The other part had to do with our editing approach. It was decided to tell the Brandes story incorporating customized camera card graphics with sounds and visuals, depicting various times in the organization’s development and growth.
It was clear early on in the process that Brandes Investment Partners had an important story to tell, and that all their people with whom we worked were both highly professional and accommodating. As a result, the finished videos sparkle with uniqueness and an unforgettable brand and message.