Many video disciplines came to bear for our Bristol-Myers Squibb “You can Tap if you Want to” music and dance video. While the target market was small and private for our client, the actual tapping actions tied to preparing their new diabetes insulin injection device required a great deal of planning.
First came the auditions for actors and actresses to simulate diabetes patients. We were looking for more than just attractive individuals who could have been diabetic, they had to be able to move convincingly to the beat of the music. Certain simple dance steps were required as part of the process.
Secondly, we had to prepare a green screen set and floor, upon which our chosen talent was to dance, while displaying the tapping action. “X” marks had to be strategically placed on the green screen so that editors could track the movements of the dancers and move the overlaid background and floor accordingly. Further, dancer shadows had to be fabricated and placed in the video.
This shoot required multiple cameras and a jib to move one camera up and down and around to best follow the action. Our second camera was mounted. We shot various dancers singularly and collectively and blended them together in post production. The result was a fun and foot-tapping video, clearly depicting the tapping action which the client requested.