Here is a thought to ponder: when was the last time you updated your sales or marketing video? Do you have a video that speaks to your company’s position and offerings? If you do have a video, is it current and up-to-date?
Developing a strong company brand is an ongoing process and video is an essential element in that process. Educating, nurturing, and engaging your prospects with video is proven to boost sales conversions.
Some statistics about why online video is important
- Businesses using video grow revenue 49% faster year-over-year than organizations without.
- Video on a landing page can increase conversions by 80% or more.
- Companies using video enjoy 41% more web traffic from search engines than non-video users. (Google LOVES websites with video on them)
Creating a short, impactful video for your company’s home page can be relatively easy and inexpensive. As video producers, we are frequently asked “how much does a video cost?”. The answer depends upon many variables but our motto is simple:
”It’s not big budgets but big ideas that make a video successful.”
Your task now is to review your company website through the eyes of your customer. Does your website have a “video advantage” over the competition? If it does, be sure your video is current and relevant to your business today. If video content is absent from your home page, then it’s definitely time to consider making video a priority.
BizVid Communications is a San Diego-based video production company and we serve an international client base. We’re happy speak with you about utilizing engaging online video to increase your brand relevance AND revenue. Again, we ardently believe that it’s not big budgets but big ideas. We put our slogan into practice for our clients every day.
If you have an interest, please contact us. We’re here to help you communicate your big ideas to the world.