CND Revlon – “Creating Embellishments”
CND Revlon markets their nail products to beauticians and nail professionals internationally, rather than to the consumer. As such, our training and instruction videos must communicate with very knowledgeable individuals. Our camera work must be framed very tightly to capture the intricacies of nail polish brushstrokes and the nuances of creating unique looks.
Sometimes specific shots may require ten or more takes to get the actions correct. Some of the unexpected challenges come from the heat of the lights drying out the polish and the brushes in the middle of a sequence. One might be amazed at the small particles and dust that can find their way onto freshly applied nail polish.
From a post production perspective, our video editors have learned the art of blending together numerous scenes while the on-camera nail professional turn a demanding task into something that seems effortless. Our client, Jan Arnold, does all the voice over work, instructing viewers on the proper application techniques. She is an amazing communicator and is known for going through long portions of copy with ease and believability.