Our client, Creative Nail Design, a division of Revlon, gave BizVid an important mandate for this instructive production: we were to create a spot that encouraged their international nail care professionals to market their captivating Spa Manicure procedure to their customers. As a result, we crafted this visual message to illustrate how clients should be pampered when experiencing this.
It was truthfully spoken that a picture is worth a thousand words; what was shown in this video was just as important as what was said. To present our somewhat-seductive message, we used compelling color schemes, artful product displays, beautiful and intimate framing of models’ hands, sweeping camera movements, captivating instructional scripting, and gripping music. CND loves the results, and so do their clients.
