And welcome to another BizVid Communications video blog. Today I’m talking with Jan Arnold, the co-founder of CND…Creative Nail Design a mega company in the fashion business. In fact I want to talk about CND and what your mission is.
CND is the world leader of professional nails, fashion and beauty. We are a manufacturer of over 400 products. We distribute in close to 90 countries so it keeps us very, very busy. We provide products for nail professionals in order to do gorgeous manicures, Shellac manicures, pedicures….we do it all for nails.
CND is a division of Revlon and they have been a client of ours for some 8 years. Early on, CND adopted video as a method of training. We’ve been fortunate to produce many videos for CND that are seen internationally. What kind of feedback to you get from the videos that you distribute?
Well, the videos are invaluable because we are in the art business. Everything we do is visual and our nail professionals and their clients want to see what we are doing and how we are doing it and relate it to the products. So the visual medium sees everything we do on Instagram, in fact all social media. It’s also in the classroom and in salons around the world. We couldn’t do what we do without the work that you do.
In fact a lot of the videos that we do are translated into many different languages, correct?
Yes, that’s correct. We translate the videos into some 25 different languages. If you can believe it?
And does it translate well?
It does translate well as long as we have good translators. It’s very interesting…if we are talking about a monomer or a polymer which we call a “liquid” and a “powder”, in some countries they translate that into “water” and “flower.” So we have to hire translators that really understand the nail lingo. That’s one of the keys to translation, yes.
Well CND has harnessed the power of video and it’s a tool that’s used by numerous companies around the world and we are pleased to be a part of your mix and thank you very much and thanks for joining us today.
Thank you….my pleasure.