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Thank you for joining us on this blog from Bizvid Communications, a leading video production company located in San Diego California. My name is Caz Taylor.  We have a lot of fun on our video shoots, and this is no exception.

On behalf of the EMRA (Emergency Medicine Resident’s Association), and the SAEM (Society for Academic Emergency Medicine), Dr. David Gordon is here. Besides being a physician, he is an instructor and an emergency room expert. One of the things that he does on a professional level is to teach medical students how to diagnose patients in an emergency environment, and relay that information clearly to an on-duty attending physician.

Dr., tell us a little bit about your strategy behind the shooting session which we just completed.

(Dr. Gordon:) With the current generation of learners they have certain expectations. Things do have to have an entertainment value. Further, they need their information to be concise and to the point. We thought that video was a great medium to reach them.

(Caz:) It was fun to watch Dr. Gordon, and all of his teammates come together today. They not only understand the business of emergency medicine, but were able to communicate the message using a cast of medical students and experts who were non-professional actors. But, they did so well because they truly understood the topic. Dr. Gordon, is there anything that struck you when we went through the videotaping today?

(Dr. Gordon:) First, it was a blast. Secondly, I learned a lot about your artistry, and what goes on behind the scenes to make a video production work. That includes the lighting, the sound, and the framing. So, we were able to do things using video, which we were not able to convey all by ourselves. We really appreciate the help.

(Caz:) So, my viewing friend, here’s a tip for those who do video on one side of the camera or the other. It is a good idea to know, and understand your topic. That way, when you speak about the topic, you can express it clearly, and concisely. Then, everybody understands the message, and it is a lot of fun.

So, thank you for joining us on this blog.