Thanks for joining us on this blog from BizVid Communications, a leading San Diego video production company. I want to talk to you today about the phrase I just used: “a leading San Diego video production company”… it takes some work to become known as an industry leader. If used properly, today’s social media can aid in the process.
Since search engines are literally one of the “engines” that drive computer and social media traffic, incorporating a wise blend of heavily trafficked social media in your own website will aid in what is known as Search engine optimization. When your company takes great advantage of the sites and pages and media that is heavily viewed and ranked, your own popularity and rankings actually dovetail with other popular media. It’s taken hard work to be ranked high in Google and other searches.
Some of the ways we optimize our web presence has been to incorporate and interlink our videos on YouTube and Vimeo to our BizVid Website. We do the same thing with our frequent blogs, which appear on our website, as well as through our YouTube and Vimeo accounts. Add these to our company’s Facebook pages and in our Yelp reviews, and when search engines see that your company appears within many high ranking media, your own ranking increases. While the sheer number of media options is growing by the day, it is wise to be selective in the media you incorporate into your website. If for no other reason, to keep you sane.
At the end of the day… your greatest success will come from what you do best. In our case that is video production. A company can have the best web support and SEO assistance, but the bottom line is if you aren’t who you are, it doesn’t really matter. Thanks for joining us on this blog.