As a leader in San Diego video production, BizVid Communications offers periodic blogs dealing with some of the elements in the production process. In this blog, we’ll take a look at a simple outside set up. Since a great deal of the impact will depend on a good, yet simple setting, we’ll use a recent shoot at a San Diego church as our example.
This particular set up was for the capture of three testimonials. To simplify the process, BizVid elected to include all three participants together. They were to pass the microphone one to another in one direction, so the camera could flow through the process smoothly. The camera would begin on a three shot, then push to each individual giving their testimony, using a simple, sweeping pan. At the close, the camera would pull to a three shot again.
Beyond those logistics, the most important facet was the location. BizVid chose an area in the front of the Baptist Church, where nice palm trees and an interesting building structure could be used. Because the light was very bright in some areas of the background, we chose to stay pretty tight on the action. Locating a place with even light is important, when shooting outdoors. Cameras have trouble when there’s a mixture of bright sunlight with heavy shadows. The camera has difficulty picking up the speakers clearly. Remember that even, balanced lighting will make your videos really standout.
If you have to video tape in bright sunlight, make sure the light is off to the side, or behind the camera. Otherwise your talent will be mostly silhouetted.
These simple tips will give your video the best chances for success. Of course, having a captivating message and a good deliverer of that message are optimal, as well.