To add production value to your informational video, even if you are doing it yourself and have little or no budget… you can give the illusion of a two camera production with a little preplanning. It can be much more impactful than zooming back and forth during the presentation.
Welcome to this blog from BizVid Communications a leading video production company located in San Diego California. Perhaps the easiest way to do this is to video tape the action two times. One time, use the typical camera angle… with the speaker talking straight into the camera. Frame this with medium framing, that is to say, head to hips, or head to toe, for example.
The second time through, do the same thing from a closer perspective, such as from head to shoulders. This is called a close up. When you edit this together, you can intercut close up shots with your farther way shots and it will add interest to your final production. As a variation, the second time through, you can frame your presenter from the side, as though he is talking to the camera which is facing a different direction.
In either instance, do no overdo the cuts back and forth. This will distract from your message. Wait for at least a sentence or two to make the switch. Another factor may be the actual content of the text. When the speaker is saying something particularly important, that may be a good time to cut to your close up. If you want to get even fancier with your video, you can even do a third version from very far away, where you can barely see the presenters lips moving…this is called a cover shot, and if used sparingly, can add even more to your finished production.
Another benefit to cutting back and forth between different framings, is that your presenter may have had a great delivery of one section, but bungled a bit in another section. That would be a good time to insert a different take, either closer up, further back or to the side.
With just a little more planning, you can transform a single camera production into a commanding and professional looking video.