San Diego video production company, BizVid Communications understands the need to acquire good talent for your video. Here are some tips to help you “Do-It-Yourselfers”.
For professional on-camera talent there are agents and casting services available through web searches. Union talent is pricey but proven. Artist Management and Shamon Freitas Modeling and Talent Agency may be worth a call. Samuel Warren and Associates casts for movies and productions, drawing from numerous agencies. Whoever you choose, be sure to tell them your expectations and budget up front.
Most low or no-budget videographers will want to secure inexpensive or free talent. First look in the mirror. Do you have the right zeal and understanding for the part? If not, consider a representative or employee familiar with and excited about your topic. School drama departments or community playhouses are good resources. Always have your prospect deliver a line on camera before deciding.
If you’re planning a voice-over, one of the resources BizVid Communications uses is Voice123. There, you can listen to many talents from the comfort of your own computer and select the voice that suits your script’s dynamics. You’ll negotiate the pricing with the person directly. As an aside, often talent will try and convince you to pay them in renewable flights, union scale, or based on coverage. We always try to buy talent out-right, on a one time, full usage basis. If you have a strict budget, beware that some announcers are pretty hungry these days.
Remember, finding a good talent for your production may mean the difference between passable and excellent.
BizVid Communications is dedicated to helping businesses in many ways: in addition to our unforgettable video productions and training seminars through the Carlsbad Chamber and elsewhere, you can also listen to our weekly small business advocacy show, entitled SBA Radio.