Your San Diego video production company, BizVid Communications understands the challenges in writing attention-grabbing and frequent blogs. As such, we thought it was a good idea to give you a few general categories from which to construct your future writings.
Let’s start by determining a blog’s purpose. Some may write blogs to provide information, others to optimize search engine visibility. You’ll notice that in this and all other BizVid blogs, we begin with the phrase “San Diego video production company.” When search engines identify a consistent phrase in your internet verbiage, that frequency aids in higher placement for web searchers.
Regardless, finding a juicy, relevant topic is invaluable to a blog’s success. We feel that “how-to” blogs can draw a targeted readership. Another approach may be creating a blog spotlight, featuring people and/or topics of interest.
Promotional blogs in which one presents the values of a product or service are good, as long as they are kept from becoming too self-serving.
Many create blogs as extensions of their hobbies or occupations. Some offer a chronology of what the writer did that day, week, month or quarter.
Perhaps the categories of blogs from which BizVid writes will be helpful. Generally, we choose from the following: How To, Production, Everyday Tips, BizVid News, Marketing and Uncategorized.
Any or all of these approaches can provide commanding blog fodder, but whatever the topic, keep the content concise and the words to a minimum. Search engine experts feel that a blog in the neighborhood of 300 words is optimum. As a marketer, my own rule of thumb is to keep it simple. The tendency is to overdo, but the challenge is saying the same thing with fewer words.
Since I’m approaching my self-imposed word limit here, I’ll close and hope your blogs can benefit.