Hey Business Leader: History Repeats for a Reason
By Caz Taylor, BizVid Communications Co-owner

History repeats itself for a reason. Our choice of topics for this blog are not selected haphazardly. We are vitally concerned for the welfare of businesses. In fact, that genuine concern for you and businesses like yours has been perhaps one of the greatest reasons for our long-term successes in video production. 

That said, as we contemplate our topics for this blog, often we are reminded that subjects of the past should be revisited in preparation for dealing with events in the present and future.

Repetition, persistence and consistency carry remarkable values for instruction. The benefits of redundant points of view not only apply to the marketing message that you as a business must present to your clients and prospects, but it has everything to do with your own sustenance.

With that in mind and in regards to the content of this blog, we are reminded of a topic with which we dealt a number of years ago. It bears repeating today.

The need to write snappy copy for your PR purposes is as important today as ever.

Here are four easy tips to help you craft a simple, yet commanding video script. I began writing commercials as an ad agency copywriter years ago. Here are some simple truths.

  1. Write, knowing that people care far less than you think they do. Remember that people are probably not thinking about you, your product or service in advance of hearing or seeing your message. Keep it simple by succinctly accomplishing three things.  Commanding their attention. Informing them. Simply telling them what to do next. That’s it. The end.
  2. Strive to make more out of less. Crafting and consolidating powerful words takes effort.. Often, giving people too much means that they retain too little. Be ruthless in your self-editing. Eventually, you’ll distill your message and make it palatable to the person who will give you only a few seconds of their time.
  3. Have a single purpose, writing for an audience of one. Put yourself into the (often self-serving) mindset of your recipient and you’ll be starting well.
  4. Write with restrained freedom. If people do not quickly connect with your message, your creative freedom is irrelevant. Often, you can set this up as part of your opening sentence. For example, using this product or service is like experiencing your first kiss… You get the idea.

Here’s one more helpful nugget we can offer. Adding a nuance here and a retouch there can make a huge difference. As we say, it is not the big budget, but the big idea. Learn to put your big idea into few words and you’ll find great success.

We hope our insights written in a past blog can be of value to you today and tomorrow. One’s history of learning solid skills can repeat themselves for your ongoing success.