Branding guru from RedFire Branding, Liz Goodgold.
As a San Diego Video Production leader, BizVid Communications shows our love for helping small businesses by producing and co-hosting the nationally broadcast SBA Radio show, with guest expert Ruben Garcia, Small Business Administration District Director.
In the business world, a powerful bio can be an incomparable door opener. Did you ever wonder if your bio could be written better, so you are dramatically set apart from others?
In this radio segment YouTube video, we’ll talk with a leading branding specialist, Liz Goodgold of RedFire Branding. Liz shares secrets to crafting “killah” bios. Every business owner, speaker, and entrepreneur needs a bio. BUT:
• Is your bio a 10?
• Does your bio create a head whip and make folks say “Wow; we should hire them?”
• Does your bio close the sale for you?
Liz speaks on these things in our SBA Radio interview. Further, she incorporates her “magic 4-part bio writing formula”, which includes learning how to inject your brand DNA into your copy so that prospects are pre-sold on you.
Liz Goodgold is a favored speaker and author on all things branding. She is a fiery redhead with over 20 years of experience in marketing and branding. She is the author of RED FIRE BRANDING: Create a Hot Personal Brand and Have Customers for Life and DUH! Marketing.
Liz’s interview is the epitome of “edutainment” – blending information, education, humor, and real-world examples. She is a practicing “branding guru” having worked for such major clients as the World Trade Centers, Sharp HealthCare, Quaker Oats, Pfizer, and Univision, so that she knows what works and what doesn’t.
An often quoted expert, Liz has appeared in over 500 media outlets including ABC, NBC, CBS, CNBC, CNN, The Wall Street Journal, and The New York Times. Oh, and SBA Radio, too. SBA Radio is facilitated through wsRadio.com, the worldwide leader in internet talk.