Adding an Open and Close to your videos gives a professional look and can stimulate greater interest in the topic and your presentation of it.
Welcome to this blog from BizVid Communictions a leading video production company located in San Diego California. If you would like the content of your video to carry an added level of credibility, and authority try incorporating an open and closing element to the production.
An opening visual sets the expectations of the viewer, and shows them that you have taken thought to package what you are about to present to them in a well-thought-out way. Big organizations may spend a large part of their budget in animations, special effects and on-location footage for a memorable opening and closing segment, but you can achieve the desired affect by selecting a scene or a still photo that represents your topic over which to place the program’s title and perhaps the name of the speaker or speakers. You can use the same visual elements at the ending, but replacing the video’s title with an appropriate address or follow up information.
You can even add a voice over announcer, if you’d like… if you have the time and budget. It can even be the presenter’s voice.
Now, a tip on the use of music at the front and back of your video. It may be a good idea to select a small piece of fitting music as a lead in. While it may not be appropriate to have music running throughout the video, brief music to grab attention at the front and to emphasize your message at the back can further add to the professionalism.
BizVid often selects a single piece of music with a tempo and theme that works in harmony with the message and the delivery of the message. Often, an instrumental piece of music will have a clear and identifiable beginning and ending. Use the beginning of the cut at the beginning. Sometimes if it is too jarring, we’ll grab something from the middle of the musical selection and fade it up during the opening. Similarly, many pieces of music have great endings which will help you end your video definitively and professionally. Cue the music so it ends a few seconds after your video’s closing statement or scene.
In summary, creating a simple open and close for your video will take it up a notch and if you can add a little music, so much the better.