As a producer with San Diego video production company, BizVid Communications, I am often amazed at one of the more challenging and creative sides to the video production process, motion graphics. Motion graphics is the art of taking ordinary images and turning them into works of visual art. The skill set required to produce this type of video is extensive and the learning curve is very steep. If you are an avid fan of television, you probably take for granted the labor that goes into the things you see.
Take for example the opening of American Idol. As you watch that thirty seconds, your senses are bombarded with a cacophony of sound, moving design and pictures. Images and text fly around with seamless ease and do so in harmony with the music track and voice over announcer. The American Idol open is a perfect example of motion graphics that is usually created in Adobe After Effects, Maya and other software programs.
At BizVid Communications the art of motion graphics is alive and well. Nearly all of the videos we create for our clients incorporate motion graphics in some form. It ranges from a simple, yet effective treatment of their logo to a full blown animation used in the body of the piece. Click the screen below and you will see our motion graphics demo. It contains snippets from various projects and each was created by Dave Matthies and Cowboy Mustache….a motion graphics partner with our company.