This blog will deal with ONLINE VIDEO FREQUENCY. In other words, we’ll look at how frequently online video watchers look at videos and we’ll determine the kinds of content they view.
As an industry leader in video production in San Diego, California, BizVid Communications thought you might be interested in some of the findings from the recently released US Digital Benchmark, published by the Adobe Digital Index, for 2nd quarter 2014 edition.
Online TV consumers are viewing content at an ever-increasing frequency. Here are the findings:
- The average authenticated video per visitor has increased 54.8% year over year.
- Android app viewers are frequenting online TV content 58.5% more than they were a year ago.
Here is the opportunity: If you have videos produced for your company, you need to be aware of the shift in consumer viewing habits.
Viewer behavior is changing from casual viewing to binge consumption, for example, they are now more likely to stream multiple episodes in one session.
Here’s a little about video viewing frequency by genre … Not all content is created equal. Different genres of content exhibit different levels of viewing frequency, among other things. Here are recent Findings:
- Broadcast and cable networks realized a viewing frequency increase of 80.6% YEAR OVER YEAR.
- Viewing frequency on sports networks increased 31.3% YEAR OVER YEAR.
Movie network channel viewing of Premium movie content is rising in the number of videos being watched. Here are the findings:
- Movie network channel viewing frequency realized a 125% increase YEAR OVER YEAR.
As viewers look for more diverse content to stream, they appear to be turning to and engaging more with movie channels.
The bottom line is that businesses need to seize the opportunity and provide more content to keep viewers engaged.
As you know, the whole idea of viewing video, particularly by using mobile devices, is changing the complexion of online viewing. As a leading video producer BizVid Communications in San Diego County loves these trends, but if you are a business, you should realize with this increased comfort of your customers and potential customers in viewing online video content will come a greater need by you to focus on the use of video on your website, in social media and elsewhere. The world is changing through online video. BizVid Communications encourages you to be on the forefront. Thanks for watching our video blog.