Businesses need many things to thrive: a compelling product or service, visionary leadership and effective marketing strategy. In today’s noisy marketing landscape, what your brand needs to cut through the noise is a powerful story.
Visual storytelling makes for better marketing because it elicits emotion and establishes connection with customers. Additionally, video marketing helps customers make sense of complex information, increasing your chances of closing more sales than your competitors. A great story can communicate the entire character of a brand in a matter of seconds or minutes. Much more, cleverly scripted and delivered stories can help you become especially persuasive.
Why Use Video Marketing?
Video is critical to your content marketing strategy because it’s bit-sized, memorable and measurable. This makes it a perfect option for many customers who prefer short, easy-to-digest pieces. Because of its visual appeal, video content can be used to share stories about your brands and your success stories to inspire marketing-specific actions such as trials, demos, subscription.
What Are The Top Benefits Of Video Marketing?
According to research from Aberdeen Group, marketers who integrate video in their marketing strategy grow revenue 49% faster yearly than those who don’t. This is because video is effective at persuading and inspiring people to take actions.
Influence buying Decisions
According to a study by Forbes, a whopping 90% of customers say that product video helps them make buying decisions. Additionally, 64% of customers say that watching a video makes them more likely to buy according to Animoto. To put it off, 97% of marketers say that video has helped them increase user understanding of their offering according to HubSpot.
Sell the Outcome of your Product or Service
Video provides you with the special ability to clearly show the benefits that customers will get when they buy your product or service. Video makes it pretty easier to illustrate how your offering will transform their lives or help them work more efficiently. This video can be uploaded on your website, on YouTube or review websites to give your brand a better chance of persuading the customers.
Work With The Best Video Production Company In San Diego
BizVid Communicators is one of the best video production companies in San Diego and its surrounding areas. With more than 55 years combined experience, the expert team of video professionals offer your company creative visual content that will increase your brand awareness and accelerate business growth. The company has developed hundreds of award-winning campaigns and productions for businesses spanning multiple industries. For more information, visit their official website or call 1-760-402-1530.