In a competitive and rapidly-changing global business landscape, creating compelling, engaging and interesting visual content to tell your brand story can give you a cutting edge advantage over competition. If you’re already considering video marketing, BizVid Communications is one of the best creative companies that you can trust when it comes to high-quality video production for your business. With more than 25 years of combined experience in the industry, BizVid Communications is qualified to handle all types of projects regardless of your industry.
The Growing Adoption of Video Content in Today’s Business Space
With such a phenomenal rise in viewing methods, such as social media and web streaming, video content has become a preferred mode of communication for businesses. According to statistics, 84% of people say that they’ve been convinced to buy a product or serve by watching a brand’s video.
The success of video content particularly in marketing is attributable to its compelling format and ease of digestion. Presenting your business communication in video format helps you to establish solid emotional connection with your audience and gain customers’ trust. In other words, it helps customers to get clearer pictures of who you are and what you can do for them.
What Are The Benefits of Video Content in Marketing?
Video Boosts Conversion Rates
According to a report by HubSpot, including video on a landing page can increase conversion by 80%. Promoting your brand via a video content can absolutely influence buying behavior and persuade a visitor to convert into a lead or a lead to convert into a customer as opposed to simply presenting the same information in text format.
Video Can Improve Your SEO Efforts
When it comes to web ranking, search engines like Google give priority to websites that provide high user experience. Video content is an effective way to attract and engage web visitors. Additionally, video increases visitors’ dwell time, which is another ranking factor that can have a huge impact on your performance on the web.
Video Encourages Social Shares
This is the age of viral video and business owners and marketers need to accommodate video marketing in their overall marketing campaign. According to statistics, 92% of mobile video consumers share videos with others. This creates a chance for you to have fun and show what your company is about to your target audience.
Need more information about BizVid Communications? Visit their official website or call 1-(760)-702-1530.