In recent years, video marketing has become a staple in digital marketing strategy for many businesses. In today’s digitally driven marketplace where customers favor bit-sized, compelling and easily digestible content, adding visuals to your content marketing strategy can help you connect and communicate your brand value more effectively. More importantly, video can enhance your messaging across all marketing channels such as social media, website, email marketing and YouTube channel.
What Is Video Marketing?
Video marketing means adding or incorporating video into your business’s marketing campaign and strategies. The videos can be used to engage customers, promote brand awareness and explain relatively complex subjects in a simple way, using visual aids.
A 2019 report by Wyzowl shows that 87% of marketing professionals use video as a marketing tool. Another report from HubSpot shows than 54% of customers want to see more video content from a brand or business they support.
Types Of Video Marketing
Video marketing can be used in a number of ways to educate, entertain and engage both existing and new customers. Here are a few ways you can integrate videos to your marketing:
- Brand Videos: Brand videos are often used to create and increase brand awareness. The videos provide relevant information about what the brand is all about and people should identify with it.
- Product Videos: Product videos are used to introduce a potential customer to a specific product. Such videos highlight what the product looks like, how it works and the benefits it provides to the users.
- Testimonials: If your product or service has ever helped a customer to solve a particular problem, then it’s worth sharing with potential customers who are still probably contemplating working with you. A good testimonial video features a past customer talking about the benefits of your products or what’s like to work with your company.
Where To Find The Best Video Production Company In San Diego
BizVid Communications is one of the best and most experienced video production companies in San Diego and the surrounding communities. With more than two decades of experience servicing corporate, manufacturing, pharmaceutical, medical, retail, and commercial clients, the company understands the ropes of making videos that truly tell your brand story in the most effective, and unique way. The team at BizVid Communications, uses the latest 4K cameras, state-of-the-art microphones, drones and the finest digital editing equipment and software available. For more information, visit their official website or call 1-760-402-1530.