Nobody can deny that one’s sensory and emotional reaction to video far exceeds the reaction one gets from a still picture or simple text. So if that is true, and I believe that it is, the use of video in the marketing of a business seems more than logical.
At BizVid Communications, we have found that the major reason for a business not using website video is a lack of understanding of what the content should be. If you are a business person in this category, here is our “Top Ten” list of ways video can help you in your business marketing. This list should spark your creative juices and help you better understand how you might be able to utilize this important medium:
- Customer Testimonials
- Video Success Stories
- Video Case Studies
- Man-On-the-Street Interviews/Market Research
- Product Presentations/Video Brochures
- Product Demonstrations
- Product Reviews
- Corporate Overviews
- Presentations, Trade Shows and Events
- Facilities Tours
Corporations have begun to understand the value Web video can bring to their organizations both in terms of effectively communicating with people and in terms of driving traffic their sites. Here are a couple of examples of web videos we have created for our clients. These links are highlighted in blue so that you can click to see. Examples: The Wisp; Global Waymakers; HeartandHobby.com; Alpine Meadows Retreat. If you would like consultation, please contact us and we will be happy to discuss your options at no charge, of course. We can make the process easy and help you move forward for positive results.