We at BizVid Communications live by the old school strategies of making the most out of every production. This is a way to get the most out of every production dollar. Videos produced for a web page, may also find a good and fruitful life within other social media applications. Place it on YouTube with link information back to your website. Tie it to Facebook and other media. Consider building a 30-second or 60-second version for possible cable or television advertising use. It may even work well to pull the sound track off selected areas of the video and make it part of your call holding message. Pieces of your message may also be included in emails to clients and/or prospects.
Further uses may include taking excerpts and attaching them to press releases to introduce products, services, new releases, new hires. You get the idea. Elements of your video may be used for training, informing, or even motivating. Pieces may be used at trade shows or within presentations.
Remember, money is tight these days. Those who apply their investments across multiple media will get more bang for the buck and more business, too.