BizVid Communications loves working with children, though the production logistics must be carefully monitored and delicately implemented. Our informational and promotional video created on behalf of the Stars Montessori School curriculum captured the essence of the school while displaying real teaching sessions between young students and their teachers. Read more →
San Diego video production company, BizVid Communications, has been in business many years and is fortunate to be able to list a variety of clients who represent many different industries. It is this aspect of our business that we enjoy very much. And, while we at BizVid bring production expertise to the process, every video production project is a collaborative effort.
We learned a long time ago that no one person or organization can take full ownership of a video project if it is to be successful. There are so many aspects to consider and so many things that can “fall through the cracks” if not orchestrated carefully.
In this video blog, we introduce you to Amber who talks a little about what she and her company brings to the table. In her case, she is the liaison producer who is responsible for the crafting of the script, the hiring of agency talent, scheduling the arrival times of her company personnel and, most important, making sure the food arrives at the appointed time. A hungry crew and staff is not a good thing.
One might say, “all of this is no brainer.” That might be an obvious answer but the fact is that it is extremely important to distribute the duties so that a smooth flow of events is guaranteed. It is then incumbent upon BizVid to combine what the client brings to process with the skills and elements we bring to the process. When it all works together the result is a satisfied client and a continuing business relationship.
As a San Diego Video production company, BizVid Communications has produced hundreds of videos over the years. We are professionals at it. One of the most critical tools we use in every project is the script.
Can you imagine, for example, getting into your car, putting the keys in the ignition then backing out of your driveway without the steering wheel? Producing a video without a script is, in essence, the same thing. Both the steering wheel and the script are designed to point you in the right direction.
So how does the script come together? After signing the production agreement with the client, the very next item of business in the production process is the crafting of the script. Typically we will sit with the client to glean from them as much information about thier business as we can. Obviously we do this because they know more about their business or product than we do.
After we have picked their brain, we write the first draft. The first draft puts the project in perspective for us and the client. The client begins to understand the flow of their project and, at this stage, can correct any errors or make any necessary additions. Then the script goes to final form and the client is asked to sign-off and approve.
At that point each segment of the script is broken into scenes and assigned an order of shooting. (Our “Shot Sheet” blog post will explain in further detail.) Order is brought to what could be chaos. Shooting is orderly and all involved know the direction the production is to take and their role in it. The script is the glue that holds the process together.
“So, what exactly does a professional San Diego video producer do?” I have been asked that question on many occasions and my answer is simple….they make a video production happen. Every video production whether it is a web video, an event video, a video for DVD distribution or a webinar, needs structure to be successful and to fulfill the client mandate. The video producer has oversight of everything from scripting through final edit and distribution. It’s a daunting task to be sure and it’s a job that always offers new and exciting challenges.
The video producer’s job duties include hiring director and crew, booking locations, securing permits, working with the client to satisfy their requirements, overseeing and administering the agreed upon budget and insuring that the final outcome is true to the script. The professional video producer is a busy person but usually enjoys the pressure that is a natural part of the video production business. As someone who has spent over two decades as a video producer, I can tell you that it among the hardest jobs in the production world. That being said, it’s also one of the most rewarding and I could not imagine a better way to spend my days.