San Diego video production company, BizVid Communications wants to share what we are learning in regards to the term “Social Media.” Social Media is more and more socially accepted, but it can seem intimidating and unsociable to small businesses that see a growing need to apply it to their companies. From firsthand experience, we’d like to share some of our successes and failures in the use of this medium, to make your journey a little more fruitful.
It’s been a pretty big learning curve for us to discover how much a well-thought out social media campaign can give an organization prominence in search engine visibility. It also put us in more environments where our message can be heard.
As some may know, beyond video production, we produce a weekly radio broadcast to help small businesses. It’s entitled SBA Radio and includes guest expert Ruben Garcia, District Director of the Small Business Administration. Recently we had BizVid’s co-owner, Bill Gruber, on to explain the small business challenges and solutions regarding the incorporation of social media in a marketing strategy. Perhaps you can learn from our incorporation of blogs with Twitter, Facebook and YouTube. We hope this will point you towards resources that you’ll find helpful. We’ll include an SBA Radio link to that interview here.
One such resource is a web specialist named Carleton Torpin. Carleton’s great. His strategies have proven successful for BizVid and his attention to detail have kept us on track.
Here’s the bottom line. If you’re a small business and you haven’t taken social media seriously, you’re missing an opportunity to grow your business and sell product that, by in large, is less costly than other, more traditional means. If we can do it, so can you.