RedFire Branding's Liz Goodgold

As a San Diego leader in video production, BizVid Communications spends a great deal of time and resources working alongside small businesses, offering branding insights. Our SBA Radio show, for example, partners with Small Business Administration District Director of San Diego and Imperial Counties, Ruben Garcia to identify topics and resources which will help small businesses, using the medium of internet radio.

Among our favorite topics and guests is Liz Goodgold, branding genius at RedFire Branding. Liz illustrates vital lessons in smart and impactful branding by her very demeanor. This can clearly be seen by a quick visit to her website, offering her patented “Words of Lizdom.”

Speaker and author Liz Goodgold is a fiery redhead with over 20 years of experience in marketing and branding. She is the author of RED FIRE BRANDING: Create a Hot Personal Brand and Have Customers for Life and DUH! Marketing. Liz’s talks are the epitome of “edutainment” – blending information, education, humor, and real-world examples. This fireball of energy takes issues directly from her audience demonstrating how branding is the key to boosting business.




Liz is a practicing “branding guru” having worked for such major clients as the World Trade Centers, Sharp HealthCare, Quaker Oats, Pfizer, and Univision, so that she knows what works and what doesn’t.

An often quoted expert, Liz has appeared in over 500 media outlets including ABC, NBC, CBS, CNBC, CNN, The Wall Street Journal, and The New York Times.

Liz even caught the eye of Simon Cowell ….Liz says she was hoping it was for her killer legs……. but no, he was interested in capturing her smart wit and on camera acumen for one of his shows, American Inventor.

A key tip to help any small business is to pay close attention to how other people see you. It can make the difference between success and failure in these challenging economic times.