A few months ago, BizVid Communications was commissioned to tape a documentary in Israel and in the Palestinian Authority.  So we packed up our cameras and equipment and made the long trek to the Middle East. 

After 21 days of taping, we returned to assemble a 90-minute documentary which investigates the conflict between the two rivals.  Once completed, the documentary will premiere in the UK and then make its way to other venues as determined by the distributor.  This video clip is a behind-the-scenes highlight of just one aspect of this adventure.

Take a tip as we talk about one of the most appreciated areas of the BizVid website, our Behind the Scenes section.

No matter your product or service, offering customers and potential customers a glimpse of your behind the scenes processes, strategies, challenges and solutions will give them a greater understanding of who you are and how you will engage in solving their own needs. What we do in our Behind the Scenes web section and in some of our blogs is introduce individual clients and give the web visitor a brief overview of the needs they faced and how our video production approach solved those needs.

For example… this behind the scenes video showcases our work with Teledyne Impulse. Our copy delineates the challenge the client faced and how Bizvid set out to use split screens and step by step instructs to talk a customer through the process of using our client’s innovative product.  

In this Stars Montessori Academy video we wrote about the challenges of working with children in crafting a video. Our web visitors could view the finished product and read about the difficuilties inherent when working with children, teachers and parents.  For us, it identified BizVid as a problem solver and illustrated how challenges are met and conquered.

By offering behind the scenes moments tied to your products and services, a similar value can be gleaned by you. The end result is having a customer confident in how you will solve their needs. As we have just shown you, some of our behind the scenes examples offer our solutions in writing, while our finished videos are displayed.

Other behind the scenes examples literally take place behind the scenes, providing insights and perspectives to further bolster a client or prospective client’s confidence in you. 

For example…it may be helpful to show a condensed version of an entire production, to minimize a client’s anxiety and give them an idea of the on-location process from beginning to end. This is an excerpt from a time lapse to show how the entire production is streamlined from beginning to end.

Other behind the scenes topics may deal with how complicated logistics are dealt with to make a cost efficient and time efficient video that commands attention. Sometimes a behind the scenes approach can simply show some of the fun that happens as creative efforts come together. This excerpt shows off one of the catering spreads offered during an in studio production. We always say that a contented crew makes for a happy crew…and a very happy client.

We hope this blog inspires you to consider using key behind the scenes moments around your own products and services to make your customers comfortable in who you are and what you can do for them.

You have heard it said the end product should be greater than the sum of all of its individual parts. This is particularly true in every video production BizVid creates.

On an average production, the value of having high quality equipment like we do, accounts for about 20% of the value of the finished product. About 80% of the value in a client’s completed video project has everything to do with the people behind the scenes… from the producer, director and editors to the cameramen, sound technicians, lighting professionals and grips.

Key factors in keeping our pricing low and our quality high is in the way we bring in longtime, experienced crew on a per project basis. Our production teams not only know their stuff very well, but most often they know one another very well. < A client does not need prima donnas on their sets. Each of our team members looks forward to lending a helping hand to one another to benefit a client’s finished product.

Here is an example of synergy that is created… our director, producer and cameraman work in close tandem with one another giving input on camera angles and moves, along with logistics, timing and lighting. Once a conclusion is reached, the director gleans the best ideas and ramrods a cohesive and effective production.

Most taping sessions are time sensitive to meet a client’s budget parameters.  As such, each person on the crew is looking for ways to not only streamline their task, but seeking to help the other person do the same. While BizVid may have a similar crew to other competitive videographers, clients are amazed with the seamless process of a video project from start to finish.

Synergy and teamwork help in every facet of the production process from concepting, to scouting a location, to scripting, to production to editing, to the delivery of a remarkable finished video. Another element is found in the relationships between clients and the production team and video production principals. 

In fact, we encourage clients to see us as more than service providers, but more like partners, coming together on their behalf. Our great track record is most often due to the harmony in the working environment.

We hope you find this blog on the values of teamwork helpful. By combining your energy with great synergy we make the most out of every production.