By Caz Taylor, BizVid Partner
                                                                                                            
In challenging times such as these, to remain solvent and have your best chance for success…Discerning the difference between objective and subjective decisions can mean the difference between being profitable and sustainable, or not. Discerning subjective from objective decisions can mean the difference between remaining lean and vibrant, versus struggling for your business to stay alive.

A few definitions are in order. Subjective decisions would be those decisions one makes which are subject to their own personal preferences. Objective decisions would be those which are made objectively, that is, decisions which look at the challenge from a broader perspective, and discerning what would be the wisest decision overall. A synonym for objective may be the word “compromise. “

Being a perfectionist in everything you do does carry great value, if you and your business can afford to do so. But, if solvency is important in these challenging times, one must ask the question, “Do the things that I care about really matter to my customer or do my personal, subjective preferences restrain my greater success?”  For many, this may be the most difficult decision a business owner can make. One may see this as compromising one’s own character when making bottom line decisions.

At this juncture, an important point must be made. There are distinct differences between making moral versus immoral decisions regarding your business. One must not count those as being subjective versus objective. In those instances moral character must always be in the forefront for your decisions. There is no room for compromise there.

Even so, making objective decisions deals with stepping outside your own personal preferences. As such, taking a point of view from the bigger picture, it may be advisable to bring in trusted partners, employees and/or a trusted spouse into your decision-making process. This approach may fly in the face of a person who relishes the value of being a self-made man or self-made woman. But, one may find if they objectively incorporate other points of view in their final decision-making, two important, invaluable things may occur.

First, by incorporating insights from your peers, your work environment will internally and perhaps eternally improve. Secondly, an improved internal business environment will eventually translate into a positive external business environment. This will further translate into longevity, also known as long-lasting success.

There is an old adage which tells us “If one can chase 1,000, two can chase 10,000.” This can be particularly true in business. This phrase is certainly less connected to subjective decisions and more valid when objective decisions are made.

With our company, BizVid Communications, we are co-owned by my partner and me. Through the years I have learned to treasure his insights, and I believe he has learned to treasure mine. In these challenging times we know that our best chance for success will be to be codependent one, upon the other. As such, subjective decisions must give way to objective ones. Both of us are perfectionists in one way or another. Ironically my subjective perfectionist decision often is in direct contrast to my partner’s perfectionist subjective decision. It has become a good discipline for both of us to give and take a little bit. As such subjective decisions transition into objective decisions and our company’s greatest good and best chance for success emerges.

I hope this point of view is helpful to you as you dig deeply and find your company’s greatest chances success in these challenges ahead. This should be most comforting in the fact that you really don’t have to do it alone. Such is the benefit of embracing the objective over the subjective.

Hey Business Leader: History Repeats for a Reason
By Caz Taylor, BizVid Communications Co-owner

History repeats itself for a reason. Our choice of topics for this blog are not selected haphazardly. We are vitally concerned for the welfare of businesses. In fact, that genuine concern for you and businesses like yours has been perhaps one of the greatest reasons for our long-term successes in video production. 

That said, as we contemplate our topics for this blog, often we are reminded that subjects of the past should be revisited in preparation for dealing with events in the present and future.

Repetition, persistence and consistency carry remarkable values for instruction. The benefits of redundant points of view not only apply to the marketing message that you as a business must present to your clients and prospects, but it has everything to do with your own sustenance.

With that in mind and in regards to the content of this blog, we are reminded of a topic with which we dealt a number of years ago. It bears repeating today.

The need to write snappy copy for your PR purposes is as important today as ever.

Here are four easy tips to help you craft a simple, yet commanding video script. I began writing commercials as an ad agency copywriter years ago. Here are some simple truths.

1. Write, knowing that people care far less than you think they do. Remember that people are probably not thinking about you, your product or service in advance of hearing or seeing your message. Keep it simple by succinctly accomplishing three things.  Commanding their attention. Informing them. Simply telling them what to do next. That’s it. The end.
2. Strive to make more out of less. Crafting and consolidating powerful words takes effort.. Often, giving people too much means that they retain too little. Be ruthless in your self-editing. Eventually, you’ll distill your message and make it palatable to the person who will give you only a few seconds of their time.
3. Have a single purpose, writing for an audience of one. Put yourself into the (often self-serving) mindset of your recipient and you’ll be starting well.
4. Write with restrained freedom. If people do not quickly connect with your message, your creative freedom is irrelevant. Often, you can set this up as part of your opening sentence. For example, using this product or service is like experiencing your first kiss… You get the idea.

Here’s one more helpful nugget we can offer. Adding a nuance here and a retouch there can make a huge difference. As we say, it is not the big budget, but the big idea. Learn to put your big idea into few words and you’ll find great success.

We hope our insights written in a past blog can be of value to you today and tomorrow. One’s history of learning solid skills can repeat themselves for your ongoing success.

Activating Your Business Miracle
By BizVid Communications partner Caz Taylor

Does your business need a miracle of “biblical proportions” to survive and even thrive in challenging times?  If so, here are four insights that are true and proven, whether you embrace those “biblical” principles or not.

Faith- It is very likely that some type of “faith” has gotten your business to where you are right now. For our definition of “faith,” let me use the idea of having an inner confidence that your original business plan was valid. Those steps that you originally took for licensing, preparation, the development of relationships, and taking advantage of any “good fortune” along the way need to be more than maintained, rather, enhanced. Your faithful company “point of view” will not only keep you stirred up, but it will inspire peers and employees to foster similar attitudes. Believing in yourself and believing you can succeed when others fall back, is perhaps your greatest asset. Start displaying the attitude that a greater success than ever before is upon your doorstep.  

Persistency- Assuming your business strategy is solid, perseverance is another key. Some may tell you that the definition of insanity is expecting different results from the same actions. While this may be true in some situations, if your business idea is a good one… and you persist when others give up, then, “expecting better results” may actually define your “faith” and be your pathway to excelling when others give up too soon, or come up short.

Consistency- To fell a large oak tree with one blow from an axe would be preposterous. But the number of planks created from this one tree will strengthen your building more than a smaller tree. Let’s say that the tree’s diameter represents the extent of your desired outcome in building your business structure. The bigger the tree, the bigger your potential success. The consistency of your well-delivered swings will determine the level of success in the building of your business. Some people say “go big or go home.” For our purposes, one might say to be consistent or go home. Having good intentions without consistency is fruitless.

Activation- Once you have dedicated yourself to the three previous steps (faith, persistency and consistency), it is time to look into the mirror. Ask yourself, “Am I willing to go where no one has gone before? Am I willing to solve customer or client needs where others have languished or fell by the wayside?  If the answer is yes… than, it is time to activate your company into higher, deeper and more profound ways than ever before.

In summary, pandemics and governmental restraints have caused many to abandon their hopes for great success. While the pathway is strewn with business failures, this actually poses a unique benefit for companies and visions like yours. Has there ever been a better time to forge forward when many of your competitors have walked away? As a video producer, BizVid Communications has employed this same strategy. If we can help you in your further activation, great. Regardless, join us as we stroll into our greatest futures ever.