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Tag Archive for: product

Teledyne Impulse

November 2, 2015

BizVid’s “How To” video for their client, Teledyne Impulse, features a revolutionary thermal wire stripper product for preparing various gauges of wire and cable for uses in assembly of all sorts.  This informative video is captivating to the client’s users, while keeping production costs low. BizVid decided to begin the video with the use of the split screen to display the numerous applications of the patented StripAll Handheld Thermal Wire Strippers.
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Creating Beauty Product Videos

May 4, 2014

Hi there, Caz Taylor here, with BizVid Communications, a leading video producer located in San Diego, California.  We have a lot of shooting sessions each month and each year.  Some of the fun stuff deals with fashion. This one in particular is dealing with a product called NuFace. It is an anti-aging device and so we have the opportunity to work with gorgeous people. Sometimes the way we stage and frame this type of video is a little different.  So, this blog will be devoted to showing you the who, why, what, where and how of this type of video. We hope you enjoy it.

NuFace is known as the leader of innovative, anti-aging devices that deliver visible results for beautiful facial skin.  The NuFace devices are FDA-cleared and clinically tested for improved facial contour, skin tone and wrinkle reduction.  Treatments with the NuFace devices are very simple!  NuFace hired BizVid Communications to visually illustrate the ease of use.  Read more →

Wisp video illustrates scripting techniques

August 12, 2011

Golf course, San Diego Video Production, Tripod, video camera, sand trap

San Diego production company, BizVid Communications, produces videos for a company that makes a product called The Wisp. Using our most recent production as an example, our scripting illustrates three rules of good copywriting.

First, command attention.  Make  the text thought-provoking like our seemingly strange offer to “ADD strokes to a golfer’s round” and the use of a cute golf pro to grab interest.

Second, tell the product’s story. “The Wisp is a remarkable tool for clearing bunker sand from a putting surface.”

Third, reemphasize salient points with a call to action. View the video and read the script included here to see if you can pick out these three elements. It should be helpful as you write or critique scripting.


Spokesperson: As a golf pro, I’d like to help you ADD a few strokes to your game. Hi I’m the Wisp Etiquette Ambassador, Kendra Vallone.    And, with a few simple strokes of the Wisp, you can return a sand-riddled green to its original condition for golfers who follow. Wisping is a common sense etiquette for the betterment of the game. Speaking of etiquette, what about those sandy footprints from somebody’s visit to the bunker? A simple tapping of your shoes after the bunker shot takes care of that. All remaining sand can be easily Wisped away.  Wisping removes sand off the top of the putting area, dropping it in past the canopy to return the surface to its the original condition. This actually eliminates the need for the towel wipe, hat slap or the hand swipe, making them things of the past. So, use the Wisp and add a few strokes to your game, which you’ll actually love. Talk with your pro, golf superintendent of board member about the WISP system for your course. Go to the Wisp website for details.

Incorporate the three writing rules when scripting and give any product or service a greater chance for success.

Cute Girl, Golfer, San Diego Video Production, skirt, golf course