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Tag Archive for: production


March 9, 2018

GenMark Diagnostics is a pharmaceutical company that hired BizVid Communications to produce a “tour” video of their manufacturing complex. The resulting video will utilize an on-camera spokesperson as the “tour guide” to highlight the new facility and the activity conducted with in its walls. 

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Is Video The Right Tool For Promoting My Business?

October 11, 2017

Small business owners have likely asked this question many times. To determine a viable answer, a few additional questions should be asked.

  1. What is the purpose for your video?
  1. Who are the people you are hoping to reach?
  1. What is the hardest part of your message to communicate?
  1. Do you have a budget for the creation of your video?

Of course there could be many more questions, but let’s go with these so you can begin assessing the creation of a video.

What is the purpose for your video?

Sometimes communications like simple video blogs or  correspondence can be handled without professional help. If your spontaneity and home-spun delivery is of greater value than a tightly scripted, well thought out production, then a “do it yourself” video may be the way to go. Even so, if you are going to be doing these on a consistent basis, having a professional open and/or close to your simple production will do wonders. In a way, it tells your viewer that you are a professional organization, but you have chosen to give a more off the cuff presentation for this communication to illustrate that you are down to earth, and approachable.

Razor, Curve-X, Woman holding razor, dslr, video production

A professional hand-model demonstrates a product for a closeup shot.

A professional videographer will be able to give you a brief 5, 10 or 20 second opening or closing video that represents the quality of your brand and your company’s overall excellence. Such openings and closings could cost as little as a few hundred dollars, or thousands, depending on the complexities. You would then add your spontaneous video to the pre-produced elements. You may even allow for your opening to be customized by adding the title of your blog or message within the pre-produced format. This approach gives your viewer a sense of your consistency, while allowing for your spontaneity.

Who are the people you are hoping to reach?

What does your target market look like?  If they are tied to sophisticated businesses, you may want to steer clear of a less than professional, homegrown approach. This may sound a little strange, but it often takes a seasoned presenter to come across natural, impromptu and believably homegrown. Ironically, I think it takes a greater skill set to give the illusion of being free flowing while employing proven delivery techniques to drive the point home. Put simply, if you cannot do your home spun presentation in a believable way, call in the professionals. It is better than risking your company’s credibility and your future success.

What is the hardest part of your message to communicate?

In other words, the more complicated or detailed your story or message, the more you need professional help to communicate it. Much can be done through animations, special effects, and other video techniques that will transform a complicated or detailed message in an understandable fashion. Naturally, the more simple a message, the more easily delivered it should be, otherwise, let the pros help you.

Do you have a budget for the creation of your video?

It is not the big budget, but the big idea that garners attention for your video. As a production company, we deal with projects of all sizes and scopes. The budgets may be small or large. But, what is most important is that there will be a professional look and feel to your finished product, regardless of the budget.

It is important that you tell a professional production company what your realistic budget is. That way we will know going in the kind of production they can recommend to suit your needs while staying budget sensitive. Professionals will know some tricks of the trade to make even a low budget production look like a million. In our experience these investments will be well worth it, and pay dividends in securing clients, and positioning yourself against the competition.

Summing it all up.

One final word about consistency. It is very important that your message and brand have ongoing common denominators, no matter what you do or say. No matter your decision about a professional or non-professional video production, be absolutely sure that your message is unwavering. Protect your brand. People gravitate to other people who know what they’re doing and conduct themselves in a trustworthy, dependable consistent way. It is your image, treated wisely.

Electronic Field Production (EFP) for Video

May 28, 2012


Welcome to another San Diego video production company blog from BizVid Communications.  Today, we are on the campus of California State University at San Marcos to capture interviews and b-roll for two videos the school has asked us to produce.

I think you know what an interview is, but B-roll is the term given to general footage that is captured and put over dialogue to help keep the production interesting…like the footage you are looking at now.  The  type of on location work we are doing today is known as electronic field production or EFP.  Typically an EFP unit consists of a producer/director who will be responsible to select the location of each shot and work with the person to be interviewed.

Next we have the camera person also known as the Director of Photography.  This person will take direction but will frame the shot based upon his sense of composition and will likely recommend the best location for the desired effect.  There are a variety of cameras available but today we are shooting with a Panasonic HPX500 with P2 card capture.

Then there is the audio engineer who’s responsibility it is to capture the dialogue and insure that the surrounding area is not too noisy for that purpose. He comes equipped with a sound mixer, assorted microphones and, today, a fish pole that allows the microphone to be placed over the head of the subject.  This is helpful and eliminates the task of putting a lavaliere microphone on each person interviewed.

And finally, last but not least is The Grip.  He is responsible for lifting and setting of equipment, slating scenes, and making sure everything is packed away and accounted for.  The grip is an invaluable part of the team.  Also joining us today is the client representative.  She put together today’s  schedule, got permission for our shooting at the different locations and arranged for the various interviews.

So there you have it, our EFP project for today outdoors on a beautiful and sunny San Diego day.  Thanks for joining me.

Video Production is a Collaborative Effort

December 18, 2011

San Diego video production company, BizVid Communications, has been in business many years and is fortunate to be able to list a variety of clients who represent many different industries.  It is this aspect of our business that we enjoy very much.  And, while we at BizVid bring production expertise to the process, every video production project is a collaborative effort.

We learned a long time ago that no one person or organization can take full ownership of a video project if it is to be successful.  There are so many aspects to consider and so many things that can “fall through the cracks” if not orchestrated carefully.

In this video blog, we introduce you to Amber who talks a little about what she and her company brings to the table.  In her case, she is the liaison producer who is responsible for the crafting of the script, the hiring of agency talent, scheduling the arrival times of her company personnel and, most important, making sure the food arrives at the appointed time. A hungry crew and staff is not a good thing.

One might say, “all of this is no brainer.”  That might be an obvious answer but the fact is that it is extremely important to distribute the duties so that a smooth flow of events is guaranteed.  It is then incumbent upon BizVid to combine what the client brings to process with the skills and elements we bring to the process.  When it all works together the result is a satisfied client and a continuing business relationship.

The Studio as a Location

December 12, 2011

As a leading San Diego video production company, BizVid Communications is frequently called upon to video tape projects in a variety of locations.  Where that location happens to be is dictated by the requirements as outlined in the written script.

Over the years, we have taken our cameras to many different locations.  They include, Europe and the Middle East, the ocean and on lakes, in corporate offices and manufacturing plants in surgical centers and dentist offices.  All of these areas are rife with certain audio and lighting challenges.  This is not the case in a studio environment which is our favorite place to shoot.

The studio, besides having a glamorous ring to it, is the perfect environment.  Unlike outdoor locations where uncontrollable light and sound are big issues, the studio poses none of these problems.  All elements are perfectly controllable.

To illustrate, I will use the example of what happened recently.  We were at an outside location taping a company CEO.  Her duty was to deliver some dialogue then turn and walk off camera.  This action was not her strong suit and we were several takes into the process when it looked as though we had finally achieved success. But, just as she was about to say the last words of the dialogue, a very loud airplane flew overhead and the take was ruined.

In this instance, the studio environment would have been ideal.  Because of its sound integrity, there would not have been an interruption and the take would have been successful.  And, while it is nice to travel and visit different locales, we prefer the  sound stage and the control it affords us in the production process.



The Shot Sheet

October 3, 2011

As a San Diego video production company, our goal at BizVid Communications is to make the production process as easy as possible for our clients.  To do that, we lead clients through a logical and uncomplicated video production routine.  We keep them informed at each stage of the project.

In an earlier blog titled “The Script” we made mention of a companion piece to that document called the “Shot Sheet.”  The purpose of the shot sheet is to put every scene outlined in the script into shooting order.  For example, if the lead character is to have six scenes in the kitchen with each scene happening at a different place in the script, the Shot Sheet will dictate that those scenes be shot at that location within the same timeframe.  The kitchen scenes are shot out of script sequence and will be dropped into the video at the appropriate places during the post production process.

Make sense, right?  Compare that to shooting a script in scene order and in sequence.  Doing it that way means that the cast and crew are constantly required to move back and forth between locations.  Not very productive is it?  So, the Shot Sheet provides the director with a quick reference and a reminder of all that needs to be shot at the current location set-up.

The efficiency created by the Shot Sheet also saves the client money.  It allows for the production to be more organized and reduces the amount of time required to get the footage “in the can.”  And since time is money, the less time spent equals the less money spent.  Want a video produced for you? Give us try.

Motion Graphics in After Effects

August 28, 2011

As a producer with San Diego video production company, BizVid Communications, I am often amazed at one of the more challenging and creative sides to the video production process, motion graphics.  Motion graphics is the art of taking ordinary images and turning them into works of visual art.  The skill set required to produce this type of video is extensive and the learning curve is very steep.  If you are an avid fan of television, you probably take for granted the labor that goes into the things you see.

Take for example the opening of American Idol.  As you watch that thirty seconds, your senses are bombarded with a cacophony of sound, moving design and pictures.   Images and text fly around with seamless ease and do so in harmony with the music track and voice over announcer. The American Idol open is a perfect example of motion graphics that is usually created  in Adobe After Effects, Maya and other software programs.

At BizVid Communications the art of motion graphics is alive and well.  Nearly all of the videos we create for our clients incorporate motion graphics in some form.  It ranges from a simple, yet effective treatment of their logo to a full blown animation used in the body of the piece.  Click the screen below and you will see our motion graphics demo.  It contains snippets from various projects and each was created by Dave Matthies and Cowboy Mustache….a motion graphics partner with our company.

Video For Non-Profit Companies

August 24, 2011

San Diego video production company, BizVid Communications works extensively with non-profit organizations in which we believe, helping them present their visions using video.



Here we are as we begin production for The Culture of Life Family Services. This is a Catholic-based non-profit, created to help resolve pregnancies and help distressed women in Biblical, moral and compassionate ways.

If you are a 501-C3 company, or know of one, video can be an excellent tool to inform your public and your donors about you, your heart cry and your passion. Money is nearly always the stumbling block to producing a video, or anything else, for that matter.  At BizVid, we’ll be “price-sensitive” as we help non-profits in whom we believe.  One of the phrases we use is “it’s not the big budgets, but the big ideas” that command attention. We know that your convictions and experience in your area of expertise were birthed by a “big idea”, so we’d like to help you present that through video.

Often, a well-crafted video can be most helpful in setting the stage for donors. Then, your face-to-face meetings will carry more weight. If you have been conducting business for some time, you will likely have own photos and/or graphics which illustrate who you are and what you do. Most often, those can easily be incorporated into your video. Further, simple testimonials and interviews with your people, board members and clients can carry a lot of power, when telling your story.

We also can blend existing footage into your video using resources such as iStockPhotos. Take a look there, in their video files, to discover a lot of available footage (and still photography) available for your use. Individual scenes on a myriad of topics are available for only about $40 to $150 per scene. This saves lots of money and adds higher production value to a video (or the stills for brochures, for that matter).

Take a look at a few still photos taken while we videotaped another non-profit recently, The Philanthropy Club Foundation, with marketing pro Mark Griffo. This wonderful organization instructs youth within school environments to learn the value of giving.

If you need video for your website or other presentations, contact us and we’ll see what we can do for you.

Video Taping the Corporate Executive

August 19, 2011

Bill Gruber, Reading script, San Diego Video Production, ARRI light

Often times, as a San Diego video production company, we are called upon to video tape a local executive as part of a corporate presentation.  Sometimes this is referred to as a “talking head.”  Typically, this person is a skilled communicator and, with our assistance, is able to deliver their lines in a professional manner.

Over the years we have found that there are certain things we can do to make the process smooth and the executive’s life a lot easier.  Let me give you some insight as to how it is done with these six simple tips.

First, we keep the information they will share as short as possible.  The “talking head” can become boring for a viewer so the shorter the better.

Second, we prep the executive as much as possible.  This would include informing them that we might need two or three takes to get it done.  We share what the shot will look like….either a medium or close-up etc.

Third, we choose the best location for taping.  Sometimes their office is not conducive for taping…too small, for example.  So, we will opt for the conference room and add a plant or two to give it some visual interest.

Fourth, we add a little make-up.  That might mean some powder on the forehead to cut shine or the light application of lipstick.

Fifth, the director and talent do some rehearsal so that everyone is at ease and the sense of being rushed is eliminated.

And, sixth, we double check the lighting and audio to make sure the scene looks right and the voice will be understandable and the room clear of ambient noise.

If these and some other considerations are followed, taping is usually smooth and everyone is happy with the result.  More importantly, the executive is presented in a dignified manner.

Website Video Tips for Your Growing Business

January 23, 2011

If you’re looking for ways to present your company in its best light and pave the way for big success in 2011, the wise use of video may be just what you need. This is particularly true when you also harness the incredible power of the Internet. From our perspective as video producers of hundreds of projects over several decades, the burgeoning Internet frontier has morphed the already proven video into a virtual gold mine for companies. It has become an incomparably powerful tool for company websites and for social media video applications.
For nearly every client whose “show me” mentality has increased in the midst of economic challenges, a well-crafted video can offer a virtual version of who you are and what you can do for them better than almost anything else. Google, YouTube and other researchers suggest that 136 million people watch web videos monthly. 54% of Internet traffic is now video-related and websites with video hold attention an estimated ten times longer than text-driven sites. But, that’s enough of the facts. Here are a few tips for building customized website videos into your website.

You can get an attention-grabbing, professionally produced video on your site, beginning in the two to three thousand dollar range. This would allow for what we call a “talking head” or a voice-over announcer (it could be the president, business owner or just a designated spokesperson). If the company head does not present herself or himself well, find someone who does. This video will be an invaluable first impression of your organization.

When BizVid does not have a specific talent in mind for a video we’re producing, one of the resources we use for voice-over talent is Voice123. There you can listen to many voices from the comfort of your own computer and select the voice that best fits your company criteria. You can then negotiate the pricing with the talent directly. As an aside, often talent will try and convince you to pay them in renewable flights or union scale, or based on coverage. We always try to buy our talent out-right, on a one time, full usage basis. If you have a strict budget of only a few hundred dollars, hold to it. Announcers are pretty hungry these days.

Statistics suggest that the average viewer watches videos which are 2.7 minutes in length. As such, you should keep your content brief. Hire a scripting pro or take ample time to write things that clearly identify your vision and how you can benefit the viewer. This is a time for simple, yet powerful messaging. A well written and effectively delivered message can do wonders for your branding and your image.
You can have your videographer shoot select scenes in or around your company, provided they are visually captivating. As a warning, proper lighting takes time and special equipment. A dimly lit scene makes your company look unprofessional. We don’t have time in this article to cover the numerous tricks to good lighting, but be assured that a well lit scene and/or spokesperson goes a long way in presenting yourself professionally.

Sometimes, if a budget is tight, we may recommend previously created video segments (or still photography) to insert at appropriate times within the production. This content can include landscapes, scenes of people from all walks of life, generic animations and so forth. You can buy several scenes for a few hundred dollars. Of course others may choose the same scenes that you want to use in your video, but there are thousands and thousands of such scenes out there, so it is not worth worrying too much about. Two good resources for this are iStockPhoto and ShutterStock.
We have not even touched on the more in-depth videos to build your brand, deliver a more specific message, or introduce a product or service. There is so much more to say, about other presentation approaches and post production/editing tips, but so little space remains. Fortunately, your Carlsbad Chamber is planning a Web Video Seminar in the first quarter. Ask for details, then be sure and sign up. BizVid Communications will be among the presenters and we’ll be sure to look for you there.