San Diego Video Production Company, BizVid Communications produces a weekly SBA Radio broadcast. A recent guest and topic seemed like a good blog topic. Meet author and entrepreneur Stephanie Chandler as she discusses her book’s content. It’s entitled “Own Your Niche: Hype-Free Internet Marketing Tactics to Establish Authority in Your Field and Promote Your Service-Based Business” (Authority Publishing, February 2012).
After leaving behind a career in the Silicon Valley in 2003, Stephanie began leveraging the internet to build her business. Her website has grown steadily over the years thanks to practical marketing strategies. She doesn’t believe in hype or hard selling, and instead focuses on marketing great content with authenticity.
In the SBA Radio interview Stephanie discusses-
- The importance of cultivating a community to build your audience—and why many business owners miss this opportunity
- Simple steps to optimize your website yourself (yes, really!)
- Why a blog is essential and how to develop and promote yours
Stephanie is the author of several books including LEAP! 101 Ways to Grow Your Business and From Entrepreneur to Infopreneur: Make Money with Books, eBooks and Information Products. Stephanie decided early on to avoid internet marketing tactics that didn’t pass her internal “gut test” and despite her refusal to comply with the masses, she has built several successful businesses, is a frequent speaker at business events and on the radio, and has been featured in Entrepreneur Magazine, Wired magazine, BusinessWeek, and many others. She is currently a blogger for Forbes and can be reached via several of her business and book websites, or on Twitter.
Hear the complete interview at these two links. SBA Radio broadcasts live on Thursdays from wsRadio, the worldwide leader in internet talk. BizVid Communications has been producing this show for over two years. It is part of our vision to help small businesses succeed.