You have seen this “catastrophe-in-waiting” in nearly every social and personal environment: marriage, other personal relationships, and even business partnerships. The left-brain “structure” moguls are at odds with the right-brain “creatives” to see who runs this or who leads that.  

Our blog has been written to offer a moment of clarity and inspiration within this very dynamic. At its conclusion, we hope that the insights will improve your company’s odds of success.

Businessman shows a brain in shield glass as concept

The left-brain mentality: If you have a strategic reason behind every action. If you spend a great deal of time mapping out every business strategy and setting up just the right people and situations to maximize your likelihood of success, congrats, you are a left brainer.

The right-brain mentality: Even if you’ve got the goods and the knowhow, the “same old, same old” strategies of plodding your way to success lack the flash and flare of creativity. Of standing out. Or burning out. Congratulations, you’re a right brainer.

Activating balanced relationships: My partner and I are in the business of creating video to tell our clients’ stories. We work with the big companies and the small guys. Over many years, we have learned to thrive in that delicate fulcrum of left, right, center.

In the end, neither one of the two viewpoints should ultimately win out. If the client ultimately feels that their best interest has been accomplished, then success and successful relations happen. This is usually accomplished with just the right balance of give and take.

My partner knows production stuff. He has ten Emmys to his credit and prefers getting stuff systematically done without wasting much time chatting or strategizing. He is disciplined in the business acumen with excellent follow through and consistency. He is a left-brain genius.

I know video production from a less cerebral, more sensory perspective. It is directly tied to the people who hired us. Informed and interactive clients can also help insure the success of a project. My approach would be, “What do you think about this look?” Or, “Is there a better way for the topic to be verbally or visually presented?”  Sometimes, I’m sure that my interjections slow the progress of my partner. Equally as often, my partner’s interjections keep us on time and within budget. 

My business partner’s left-brain tendencies have proven successful for him in the past. And, independently, my right brain tendencies have garnered good client successes.

Bottom line is we tend to have more happy clients together than we do independently. The moral of the story is that it is worth the effort of discover your workmate’s strengths and vigilantly seek to blend his or her best with your own. There is an old proverb that says, “If one can chase a thousand, two can chase ten thousand.” Pride aside, it can be more fruitful together.